Facebook has become an inseparable part of the ecommerce marketing today.
Almost all ecommerce companies in India are running Facebook ads to promote their brand and get more sales.
For example, Myntra was running over 300 Facebook Ads at the time of writing this blog post. It means that they are spending lakhs of rupees on Facebook Ads every month.
Facebook has been one of the main marketing channels I utilized to grow my own clothing store and take its revenue from zero to almost Rs 2 lakh per month. (You can access the story of my ecommerce store here).
If you plan to launch or have recently launched your online store to sell physical or virtual products, I strongly recommend that you utilize the reach of Facebook to increase brand awareness and grow revenue.
In other words, you should start running Facebook Ads from the day one.
But most sellers in India don’t know how to run Facebook Ads the right way.
Well, running Facebook Ads is not rocket science. Facebook itself provides comprehensive tutorials to help sellers promote their brands on this popular social media platform.
While you can start a Facebook campaign with just a few click, the real trick is to know how you should use the right objective and create an attention grabbing ad to boost conversions.
For those who are new to Facebook Ads, it becomes very challenging to come up with optimized promotional campaigns with all the necessary features including objective, copy and images.
I have been running Facebook ads for a long time, but I too get stuck sometimes.
The trick I’ve come up with to overcome this challenge is to spy on the Facebook Ads being run by my ecommerce competitors and get new ideas from their paid promotions.
I can tell you exactly which Facebook ads my competitors are running at any point of time.
This is the reason I am able to tell the number of ads being run by Myntra at the time of writing this blog post.
Knowing what Facebook Ads your competitors are running has many advantages. You can follow what ad copies they are using and their ad objectives.
Spying on Facebook Ads is a simple trick but very effective, particularly if you are just starting to get your hands dirty with Facebook marketing.
Here is how I spy on the Facebook Ads of my ecommerce competitors:
Open Facebook page transparency tool
This tool was launched in March 2018 and it was an instant hit among Facebook marketers.
This tool enables you to find out when a particular Facebook page was created; how many times the page name was changed, who manage that page and if the page owners are running any ads.
When you are visiting a page, you will find the Page Transperancy tool below the About section.
For example, here is the Transparency tool appearing on the LimeRoad.com Facebook page.
Click ‘See More’ to access to the Ad Library where you will find all the ads being run by the page administration.
An important thing to keep in mind is that this tool shows only the current ads, not ads from the past.
Once you click ‘See More’, a popup will appear. In the bottom, you will find the ‘Ad Library’. If the page administrators are running ads, you will find a link saying ‘this page is currently running ads’.
Click this link and a window will open in a new tab. That’s where you will find all the ads.
Go through all the ads in Ads Library
You can filter ads by country, so you can find out which ads a particular page is running in India and which ones in the UAE.
If you want to see more details about an ad, click ‘See Ad Details’ link in the bottom of the ad. A new window will open where you can find all the ad variants.
This tool is extremely helpful if you are struggling to come up with ideas for your Facebook ads.
You can learn a lot by looking at what ads your competitors are running. Use the same types of products, copy their ads and see your conversions and sales grow.
Your chances of getting success with Facebook paid promotions will be higher if you utilize this tool because the big companies spend a lot of money on testing ads. They run ads which covert better. Their ads will give you an idea how you should write the ad copy and what ad objective you should use.
I hope this post was helpful. If you have any feedback or questions, leave a comment below or drop an email to firstname.lastname@example.org.