Building an ecommerce store is not easy.
When I design and develop e-commerce websites for my clients, the first question they ask me is this:
“How much time will I need to spend every day on updating the website, getting ranked in Google and marketing my products?”
Well, there is no ‘one-size-fits-all’ answer to this question.
How much time you need to invest depends on a variety of factors including your goals and your industry.
However, I will try to answer from my own experience.
Knowing how much time I spend on various aspects of running my e-commerce business may give you some idea about the investment of time required for running an online store.
I or my team spend just two hours a day and we have been able to take this business to Rs 2 lakh per month in profits in under six months.
Here is how you can also market your e-commerce store by investing just two hours a day:
Product content, uploading and sharing on social media (45 minutes)
We sell only handpicked products on our website, so it’s fairly easy for me to keep my website updated on a daily basis. I upload nearly four products a day, each consisting of just about 100 words. So I need to write 400 words a day. For me, it takes nearly 30-45 minutes.
It takes me nearly 15 minutes to share the products on Instagram, Pinterest, Facebook, Twitter and other social media channels.
Depending on the type of products you are selling, you can automate product sharing through tools such as Buffer. These tools automatically post your products on all the social media platforms of your choice.
However, I recommend that you create unique content and design images for social media sharing. It builds your store’s brand and helps you grow social media following faster.
Take this image for example. A simple addition of design makes this image stand out.
If you know how to use Photoshop, you can create these types of images within five minutes.
Alternatively, you can use free tools such as Canva. These tools are easy-to-learn and you can create visually appealing social media posts in no time.
Link building and press outreach (45 minutes)
If you want free organic traffic from search engines, you need to follow a solid SEO strategy.
According to Moz, backlinks – also called “inbound links” or “incoming links” – are created when one website links to another. The link to an external website is called a backlink.
So if a page on another website is linking to your ecommerce store, you have got a backlink.
Backlinks should be an important part of your SEO strategy. Building backlinks is important if you want your ecommerce store content to rank on page 1 of Google.
I spend nearly 45 minutes a day building backlinks to my online store.
The best way to build backlinks to study who are linking to the ecommerce stores of your competitors.
I regularly spy on the websites of my competitors using tools such as SEMRush and Ahrefs.
These tools allow me to see all the backlinks pointing to their websites.
If I found that another blogger has linked to my competitors’ website, I contact that blogger through email or phone and make an introduction. I then offer to write a guest post on his or her website. In the guest post, I leave a backlink. Most bloggers allow guest writers to include a link in the author bio.
There are many other ways of building bakclinks to your ecommerce store website.
I will write a detailed blog post on this topic soon, but here are some quick tips on building backlinks for SEO:
- Guest posting on other websites
- Business directories
- Press releases
Paid promotions and sponsored branding campaigns (30 minutes)
I regularly run Pay-Per-Click (PPC) campaigns on Instagram, Facebook and Google Adwords. I spend nearly half an hour in setting up campaigns and keeping a tab on their performance.
If you too are planning to run paid campaigns, I strongly recommend that you pay attention to your ROI (Return on Investment).
If you are not getting any returns from your ad spend, you are wasting money.
Despite the fact that we sell very low margin products, we manage to turn a profit from our promotional digital marketing campaigns.
These campaigns help us not only boost brand awareness, but also acquire new customers on a daily basis.
I don’t want to give you a false impression that it’s easy to market an online store. Frankly speaking, I had to work almost 10-15 hours a day for the first three months after launching my store. However as the time goes by, you will find it easier to manage all aspects of your ecommerce business.
You should try to focus on automating your marketing responsibilities if you want to avoid a burnout.
Now I spend only a couple of hours and my online business is growing with time.
Let me know in comments how much time you spend on marketing your online store. And if you need any help, get in touch with me.